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Elements played a pivotal role in shaping our internal brand and aligning our team from the inside out. I believe they'd do an excellent job strategically positioning any business for sustainable growth.
Alignment · Inside-Out
Brands are Built from the Inside-Out.
Alignment is the engagement pillar of Elements, which includes internal communication, culture, behaviour definition, and leadership work that ensures your people are clear and ready to deliver. Customers can tell when a company's employees believe in what they sell, and their output mirrors what the company claims.
“You can't sell it outside, if you can't sell it inside.”This Stan Slap quote has shaped Elements from day one. We believe your internal culture and team are your first and strongest asset.
Why It Matters
Engagement Drives Revenue
Employee engagement is not a 'soft' metric, and the research consistently shows that engaged teams are more productive and efficient, and drive increased revenue. What we see inside client businesses is that aligned teams sell more, stay longer, and carry change better. These metrics have both a direct and an indirect impact on a company's bottom line and profitability, in both the immediate and long term.
0%
Higher Profitability
In businesses with top-quartile engagement versus the bottom quartile.
Gallup meta-analysis€0tn
Lost to Disengagement
Gallup's estimate of the annual global cost of disengaged employees, accounting for around 9% of global GDP.
Gallup, State of the Global Workplace0%
of Change Programmes Fall Short
And people, not plans, are the most common reason they don't succeed.
McKinsey researchFor your business, an engaged and purpose-driven team means quotes close faster, employee retention is higher, and everyone is aligned behind a common goal.
What We Do
Culture Made Actionable
We take the invisible drivers of your business; everyday behaviours, values, purpose, and people dynamics, and turn them into clear, practical programmes with owners and dates. Culture starts at the core of your business and works outward, until your customers feel it.
- Internal Communications: narrative, channels and a clearly scheduled plan.
- Engagement Programmes: from onboarding all the way through to retention.
- Culture Definition: values and behaviours in your business's language, with clarity and purpose defined.
- Leadership Communications: board-level narrative, manager toolkits and company-wide announcements.
- Company Days, Team Building & Recognition: internal event management.
- Measurement: culture pulse, employee surveys, focus groups, participation, and retention tracked over time.
- Operationalising Your Values: ensuring your team are delivering on your promises to customers, for example, innovation, customer focus, safety, and similar.
- Onboarding & Induction: welcoming new people into your culture and ways of working from their first day.
Proof
Recent Alignment Work
Culture, Defined and Lived
Values and behaviours definition and a culture book produced for an international healthcare group, carried through to company days, recognition, and an internal innovation programme.
One Story, Two Audiences
Internal and external communications for a wholesale business, so the brand customers see mirrors what is felt internally by employees.
Engagement That Survives Growth
Engagement programmes and internal communications rhythms for growing teams, from 20 people to multi-site international businesses.
Is Your Team Ready for Growth?
We'll assess where your team are currently and where you need them to be, as well as mapping out the plan to bridge that gap.
Book a 30-minute call →