Where M&A Value Is Won or Lost: People
In many cases, value is lost in the weeks and months that follow rather than at the point of transaction.
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Insights
Thoughts on Marketing, Communications, Culture & Change.
Short, practical articles from the Elements team.
Why good people leave after a merger, and what to do in the first 90 days
The leavers rarely go because of the deal. They go because nobody told them the story. A practical first-quarter communications plan for acquirers.
Read the article →What 800 cold buyers taught us about B2B email
Lessons from a multi-touch nurture programme across 190 UK construction firms: cadence beats cleverness, and the third touch does the work.
Read the article →The SME marketing budget: where the first €1,000 a month should go
Before paid ads, before a rebrand, before the new website: the order of operations we recommend to every growing Irish business.
Read the article →Selling your company? Your culture is on the balance sheet.
Buyers price what they can see. How to present brand, customers, and team so the value you built is the value the buyer pays for.
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